Kings Ave presents: NeverSleep Publishing

Posted by AJ Garavuso on Sat, Feb 11, 2017 @ 06:05 PM

Neversleep publishing was founded by Mike Rubendall and Matt Beckerich and was built on the idea that Tattooing is an ever-evolving art form, and it is up to us as tattooers, to nurture it. The goal is to help steer tattooing as a whole, toward higher cultural value and toward a more educated and meaningful approach to this sacred craft.

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NeverSleep is dedicated to producing high quality publications that will help educate artists, enthusiasts, collectors, and anyone seeking a deeper understanding of what tattooing is truly about. Guided by relentless focus on the core values and passion that shaped them into the tattooers that they are. NS is committed to shedding a positive light onto the art, culture, history, and personalities that made tattooing what it is today.  NS is confident in providing valuable tools and information to help elevate the tattoo industry and are constantly striving to implement the critical initiative required to achieve their vision and give to the world something they truly believe in.


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The first publication from NeverSleep Publishing is Tattooing’s Guide To Symbolism, COR MYSTERIUM, which will be a multi-volume series based around tattoo symbolism. Each volume will feature a diverse selection of artwork from the world's best tattooers and will shed light onto some of the symbolic meanings found in every image.


Volume One: "Tattooing's Guide to Symbolism," will focus on the traditional and iconic tattoo images that serve as the foundation of our craft.  Featuring 197 original paintings from tattooing's most devoted artists; each artist explains their piece in their own words and gives insight into the symbolism behind the images. 

With more volumes to come, we hope to decode some of tattooing's most timeless images and inspire tattooers and collectors alike to compose tattoos that are not only visually appealing, but speak to the soul in a language that is deeper than words. 

For more info or to purchase the book please visit:

Tags: kings avenue tattoo, Tattoo, Mike Rubendall, Art, matt beckerich, nyc tattoo, book, bookstore, publication

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